Multi-Faceted UX + Design Leadership at S-5!
At S-5! I’ve played a key role in shaping and improving user experiences across a wide range of digital initiatives. From ground-up project launches to redesigning internal tools, I’ve been deeply involved in conceptualizing, designing, and implementing user-centric solutions.
What sets my approach apart is my strong focus on research. I rely heavily on heat maps, user session recordings, and analytics to uncover user behavior, preferences, and interaction patterns. This data driven process helps me fine tune designs to ensure they’re both intuitive and effective.
My passion for modern tools, strategic design thinking, and evidence-based decisions has helped drive successful outcomes and create seamless user journeys for S-5!’s diverse audience.
Three Years of Impact at S-5
Solar Calculator
UX + UI Launched
Designed from the ground up to simplify complex solar calculations. I focused on clarity, hierarchy, and responsive design patterns. The updated tool led to a 38% increase in usage and significantly reduced calls to tech support.
Distributor Portal
UX + UI Launched
Built a brand-new distributor portal experience from scratch, designed to streamline access to resources, training, and marketing assets. I created the foundational user flow and interface logic, resulting in a 60% reduction in onboarding time and improved partner satisfaction.
Internal DataBase (API)
UX+UI Launched
Created a new internal tool to help teams access and interpret complex product data via API integrations. I designed an intuitive UI for search, filtering, and interpretation of technical data. This fostered internal team efficiency and fewer support escalations.
S-5! University
UX+UI Launched
Designed and launched the S-5! University platform from scratch to support online learning for contractors and partners. Prioritized mobile usability, video content integration, and accessibility. Within the first quarter, the platform saw a 70% course completion rate
Snow Calculator
UX+ UI Launched
I tailored this tool specifically for snow guard configuration. Focused on step-by-step clarity and responsive guidance. Post-launch metrics showed a 30% increase in successful configurations by end-users.
See it in action
SSO | Single Sign
UX| UI Launched
Developed and implemented a seamless SSO experience across multiple internal platforms. Collaborated with IT and development to ensure accessibility and security while improving user flows. The update led faster login speeds and improved cross-platform consistency.
Marketing Site Redesign
UX+UI In Development
Currently leading the UX and content strategy for a phased redesign of S-5!’s marketing website. My focus is on improving site navigation, streamlining product discovery, and modernizing visual presentation across devices. I’m leveraging heatmaps, scroll depth tracking, and session recordings to inform design decisions and prioritize areas with the highest user drop-off.
See the process
Clamp to Seam Tool
UX+UI Launched
Redesigned the user experience of our interactive clamp selection tool to help customers quickly identify compatible clamps based on their roof profile. I restructured the tool’s logic and visual flow to improve clarity and ease of use. This overhaul contributed to a notable drop in support tickets related to clamp selection and helped drive more qualified leads to our configuration tools.
Behind the Screens: My Process
Design isn’t just about the final interface; it’s about the thinking, research, and iteration behind it. This section offers a look into the tools, methods, and workflows I use daily to create thoughtful, user-centered experiences. From persona creation to wireframing and data-driven optimization, these artifacts represent the core of my process and how I bring clarity to complex problems.
Affinity Diagrams
To make sense of qualitative data, like user interviews and open-ended survey responses. I rely on affinity diagramming. By clustering insights into themes, I’m able to uncover patterns, define user pain points, and turn raw feedback into focused design opportunities. This process is a foundational part of how I translate research into action.
Personas
Persona's
I develop personas to humanize user data and align the team around real-world goals and frustrations. These personas are based on direct research and analytics, helping guide content, functionality, and tone throughout a project. They keep the user’s perspective front and center at every stage of design.
Customer Journey Mapping
Customer journey mapping enables me to document the full end-to-end experience across digital and physical touchpoints. By plotting each phase of a user's interaction from awareness to decision-making. I can highlight emotional highs/lows, task friction, and UX inconsistencies. I often integrate insights from user research, analytics, and stakeholder interviews to build these maps. This method is essential for identifying service gaps and aligning design decisions with key business goals, especially for multi-step flows like product configuration or content discovery.
Site Maps and User Flows
I use wireframes to define information architecture, interaction patterns, and visual hierarchy before moving into high-fidelity UI. Whether sketching initial ideas or building detailed user flows in Figma, wireframing allows me to iterate quickly, validate concepts early, and communicate clearly with stakeholders and developers. My wireframes often incorporate responsive behavior and design annotations, making them a key bridge between user requirements and developer implementation.
Collaboration and handoff
Once the non interface evoling taks are completed I use wireframes to define information architecture, interaction patterns, and visual hierarchy before moving into high-fidelity UI. Whether sketching initial ideas or building detailed user flows in Figma, wireframing allows me to iterate quickly, validate concepts early, and communicate clearly with stakeholders and developers. My wireframes often incorporate responsive behavior and design annotations, making them a key bridge between user requirements and developer implementation.